Alert Technology Ltd
Alert Technology Ltd commenced trading in January 2017 following the receipt of private equity investment in December 2016 when it was officially ‘spun out’ of The Select Group of Companies Ltd.
The Team at Alert are proudly committed to providing safe air for the working environment. It is a passionate belief at the company that no-one’s health should be put at risk of inhaling airborne pollutants whilst at work.
After many years of academic and commercial research and product development the ALERT range of real-time airborne asbestos warning devices was successfully developed with the intention of providing a first line of defence for the trades to help reduce the risk of prolonged exposure to airborne asbestos when building materials containing asbestos were unintentionally or unknowingly damaged during demolition, remediation, repair or maintenance.
Portable and easy to use, the ALERT has been designed to provide an early warning when asbestos containing materials have been actively disturbed releasing fibres into the air. This life saving equipment will allow the appropriate corrective safety precautions to be undertaken without delay with the intention of reducing risk of prolonged exposure and providing a vital first line of defence for people both working and living in environments containing asbestos.
A second model is planned for future release called the ‘Asbestos ALERT PRO 2000’ which will include wireless communication and GPS connected to a cloud-based data platform. Additional future models have already been identified for further development and the scope for industry specific models is broad.
The idea for ALERT was born at Select reflecting a real-world problem faced by the trades who are Select’s core customer base. The Select Group founded by Alan Archer in 1988 to supply the construction merchant sector with innovative, unique products continues to support and provide valuable contacts and connections with Alert as well as sharing a number of Company Directors but as ALERT was so unique, technical and focused entirely on airborne asbestos the decision was made to spin Alert out of Select.
In October 2020 the decision was made to expand the company’s product offering in light of the current challenges’ companies and organizations from around the world are facing in light of the coronavirus pandemic.
Founder and CEO of Alert, Alan Archer negotiated an exclusive distribution agreement for the UK and Ireland of the PureAir R150 with its German manufacturer, Deconta GmbH. Deconta, long time connection of Alert, are a leading global supplier of technologies and equipment for the safe removal and handling of air pollutants, asbestos, dusts and decontamination equipment.
The new PureAir R150 is a powerful, commercial air purification unit that utilizes up to 5 stages of filtration including HEPA14 and UVC light sterilization technology that filters and neutralises many hazardous airborne aerosols including: viruses (inc. COVID-19), bacteria, mould, dust, pollen, volatile organic compounds (VOCs) and optional carbon filters to eliminate odours.
“Coming from a construction industry background and having lost friends and former colleagues to asbestos-related diseases it is our aim, and my personal ambition, to help improve safe living and working environments by reducing the risk of unnecessary asbestos exposure with ALERT and ultimately help to save lives.” - Alan Archer, Founder & Exec Chairman, Alert Technology Ltd

1997 - The Early Asbestos Detection Research
2008 - From Concept to Creation
2012 - Alert an Asbestos Detector That Could Save Lives
2013 - The UH, continues to lead the on-going R&D for the ALERT project
2017 - Raise Equity Investment
2018 - Receive one of first Innovation Loan from Innovate UK
2019 - Update Electronics & Firmware ALERT PRO 1000
2019 - Contamination Expo Asbestos Product Winners
2020 - Receive Innovate Continuity Grant
2020 - Expand Team – New NED Ashley Unitt
2020 - Expand Team – New Software Developer Tony Bolton
2020 - Launch of PureAir R150 Professional Air Purifier
2021 - Dave Berkeley – Joins team as Snr Firmware Developer
2021 - Alan Archer, Founder and CEO of Alert becomes Executive Chairman
2021 - Loretta King – Steps into Managing Director Role
2021 - Funding Success - Innovate UK Continuity Loan - Strand 2
2021 - Colin Brenton – Strengthens team as new Electronics Engineer
2021 - Ash Jones – Begins his career as Alert’s new Graduate Software Engineer
2021 - Dan Rushton – Introducing Alert’s ace new UK & EU Sales Manager
The Team
Alert has key partnerships already in place encompassing technology, engineering, product development, financing, sales and distribution; all underpinned by the experience and network of The Select Group.
